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The rising popularity in digital gift cards doesn’t just coincide with the current holiday season, according to Mike Fletcher, SVP Marketing and Sales, Digital Solutions, for InComm.
Fletcher told Loyalty 360 that digital gift cards are “most definitely” rising in popularity in general – and not just due to the holiday season, adding that 70% of the top retail brands in the U.S. market now offer digital cards and an increasing number of large B2B programs.
“Consumers are becoming increasingly....
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