Millennials are the generation everyone is talking about. With an estimated $200 billion in direct spending power and comprising nearly 25% of the population, Millennials are an undeniable demographic of individuals born between 1977 and 1996. Through a joint partnership with The Boston Consulting Group and Service Management Group, Barkley created an in-depth report on Millennials called, “American Millennials: Deciphering the Enigma Generation.” Through this research we learned that....

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