While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a global empire synonymous with rapid service and streamlined production. It is the largest restaurant chain in the world, with over 37,000 restaurants in over 120 countries.
Interestingly, each McDonald’s has a specific strategy tailored to its regional location. Part of....

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