The days of opening mail from the post office are nearing an end. I still get maybe eight pieces of direct mail a day; I open just two or three a week. Why? Without opening the envelope, I know the offer is unlikely to be timely, relevant or, most importantly, based in any way on who I am. So to me, it’s junk mail.
I’d be so much happier if every offer I received resonated with me. In marketing terms, it would improve my customer experience, increase my....