In a recent study Epsilon conducted in partnership with Econsultancy and Conversant, which surveyed 220 business-marketing executives in North America, we learned that only 12% of brands have a single view of their customer across devices, time and media. Over 40% of organizations claim to have a single view but when taking all of the channels and sources into consideration, the reality is it’s a much smaller percentage.

When....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content