Nakati Edwards, VP, Online Marketing for AARP, participated in a scintillating interview with Loyalty360 CEO Mark Johnson to discuss AARP’s freshly launched loyalty program−“Rewards for Good”, which she said has been a “labor of love” for the past 18 months.
Edwards explained to Loyalty360 how the new loyalty program, which launched last month, was created. “It came about because we’ve always been interested in how do you honor and reward users and members,” she said. &ldquo....