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David Overman, Rewards Manager, BB&T has been in his current position for about 18 months, since his company decided to place a greater emphasis on managing its rewards program.
Overman participated in a compelling interview with Loyalty360 CEO Mark Johnson to discuss BB&T’s rewards program, company culture, measuring profitability, and benchmarking.
Loyalty Program Has Evolved
Overman: We are the 16th-largest card issuer. We butt heads very day with the....