Q: "I see retailers like Bloomingdales and Express moving toward tender neutral loyalty programs.  We are looking to launch a new loyalty program in the retail space—should we base the platform on our store branded credit card or offer a tender neutral loyalty program?"


A: Ideally, you should do both through a multi-tender approach with added value and benefits for store cardholders.  Loyalty is a platform to identify consumers and gain insight to their purchase....

Recent Content