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Q: "I see retailers like Bloomingdales and Express moving toward tender neutral loyalty programs. We are looking to launch a new loyalty program in the retail space—should we base the platform on our store branded credit card or offer a tender neutral loyalty program?"
A: Ideally, you should do both through a multi-tender approach with added value and benefits for store cardholders. Loyalty is a platform to identify consumers and gain insight to their purchase....
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