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Loyalty is everywhere. It’s not just a reward, or a transaction. It holds extreme value, and when done right it fuels brands with revenue. Loyalty is not a program, it is a relationship, an experience, a partnership, and an emotional connection that all brands – no matter their size and scope – should look to build with customers. As it relates to retail, there are different types of loyalty approaches that can meet the specific needs of big-box stores, specialty retailers and more. Regardless of where you are with your....

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