Retail marketing consultant Mary Portas recently said that, “our town centres are like old friends that we don’t have a lot in common with any more. We used to look forward to seeing them on a Saturday, but now we find it a bit of a chore. We try to keep the friendship going for old time’s sake, but at heart we want that friend to be a little more in tune with who we are today.” How does the high street stay relevant to consumers as growth in online sales is rising? Evaluations of spending patterns during....