How do companies move today’s consumers toward greater engagement? How do businesses build trust and clarity into their customer relationships? How can they develop a more accurate, nuanced understanding of their customers and is it even worth the effort?

During this year’s Loyalty Expo, Affinion Loyalty Group (ALG) hosted a panel discussion focused on strategies to engage the post-recessionary new consumer. Panelists from Bank of America, Best Buy, the Mallett Group and Mintel....

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