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Leveraging Multichannel Loyalty Programs to Nurture and Engage Superfans

Levarging loyalty programSuperfans—they’re a hallmark of every successful brand. These highly active, socially media-savvy individuals will happily buy from a brand, tweet about an experience, review a product, and continue talking up products and services online to influence their friends. Why? It’s because they are passionate loyalists who will do just about anything....

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