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Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the loyalty programs they are a part of. Customers now expect more than just value, convenience and simplicity from their preferred loyalty programs and brands must do more to set themselves apart from their competition. Gamification is a proven and powerful way to influence, motivate and engage loyalty program members. Adding elements of gamification into your customer experience strategy can drive deeper program engagement because....
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