I had the good fortune of working at Virgin as VP of Brand for North America for five years. During that time, I gained invaluable insight into best practices in branding, marketing, and corporate culture. I watched how Richard Branson constantly challenged the status quo and drove the direction of the Virgin brand and provided the company with a clear brand promise that was embraced by every single employee. I was so inspired that I ended up leaving Virgin to start my own branding consultation company. Now, I help entrepreneurs, small....

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