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1. What are the various types of data gathering?
The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad testing, biometrics, tracking studies, etc.) and passively (via tools like data analytics, social media monitoring etc.). Companies should strive for a healthy balance of data they can collect passively and insights they want to reach out and learn proactively about. This....
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