Kellogg is going beyond boxtops in an attempt to build loyalty among customers through its recently announced Kellogg’s Family Rewards program. Consumers can log onto a new website,, to register and enter unique codes found inside packages of their favorite Kellogg products sold in the U.S. Consumers then become eligible to earn a variety of rewards as well as a daily chance to win $200 free groceries from Kellogg. Program members can earn additional ....

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