Launching a successful loyalty program is vitally important for any brand. But, maintaining that initial momentum over the long term, can prove to be an arduous task if the proper strategies and customer-centric tools aren’t in place.
Loyalty360 caught up with Carlos Dunlap-Beard, vice president, loyalty solutions & business development at Snipp, and asked him three crucial questions surrounding customer loyalty. Here are Dunlap-Beard’s comprehensive....

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