A phrase one often hears from the Jumeirah Group is “never say no.” This phrase has been a staple of the group since its foundation in 1997 and illustrates how the Dubai-based luxury hotel chain has differentiated itself in a competitive market.
Vicky Elliot, Group Director of Brand Loyalty for Jumeriah, says the brand is always looking for alternative possibilities when faced with difficult questions. She says, “‘No is never the first answer’ is the best way to say it. Let’s look at....

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