1. Mobile
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Mobile has been the “next big thing” for what seems like more than a decade now. But with 15 percent of all search traffic emanating from mobile devices, mobile has become a big deal. Big enough that being good at it can drive incremental Internet sales and foot traffic for marketers with both online and offline presences. One of the most effective ways to capitalize on mobile’s emerging status is through mobile search engine optimization (SEO).

The basics for search engine optimization (SEO) for desktop....

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