Customer Experience as a Marketing Strategy is the fastest growing trend in today’s business world.  As well it should be.  There is no shortage of data points and research studies that show consumers expect a more personalized and relevant experience with the companies they interact with.  It must cut across channels and take place on each device the consumer owns. With this always on digital environment that we have created, there is no going back for the consumer.  They have tasted enough good experiences to....

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