Gaining customer trust over the long term is a critical component of a successful Loyalty Program strategy. Implementation of GDPR requirements is coming fast and its impact will be significant, and Loyalty Providers need to be ready in advance of the May 25th, 2018 deadline to meet the compliance standards for General Data Protection Regulation (GDPR). When enforcement of the new regulation begins, any person located in the European Union -- anyone residing in the EU, not just EU citizens -- can....

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