Naughty or nice santa's listAs our colleague Laura Gardiner mentioned in her article last month, the average household has 21.9 loyalty program memberships.  With this in mind, the question becomes, how active are households in each of these....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content