Is Mobile Gamification and Beacons the Future of Customer Engagement?
By Aneesh Reddy, CEO and Co-Founder of Capillary Technologies
The retail industry has completely changed dynamics over the last two decades. With the rise of social media and the increasingly faster evolution of technological advancement, retailers have had to continuously pivot to stay relevant. Alongside the informational internet arose e-commerce, leading to a sharp shift in key consumer POS segmentation. Mobile growth has....