Weary about loyalty programs, today’s consumers will often seek instant gratification as soon as rewards are accumulated, even in small amounts. Enter the case for the newest trend in loyalty program redemption offerings: digital rewards. A digital reward is often instantly downloadable and redeemable content including: gift cards, music, games, software, mobile apps, eBooks and audiobooks, etc.
Loyalty programs have long been an integral part of the hotel industry. Currently, there are....