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by Patrick McDonough, Senior Director of Technology, Epsilon
Innovation has become a constant in our world of technology. We are always thinking ahead to ‘the next big thing’ on the horizon that will enhance the customer experience and drive loyalty. Technology has traditionally been a ‘behind the scenes’ player, however the capabilities of technology today are front and center. – Personalization, real-time, interactive content and so on.
As marketing technologists, we not only....