Already a leader in its region for brick-and-mortar hockey equipment sales, B&R Sports wanted to offer customers an online shopping experience while growing its retail footprint. With ecommerce slated to launch in August 2018, B&R has already seen an increase in brick-and-mortar foot traffic and sales after implementing a multi-channel engagement program that incorporates loyalty & rewards, email marketing, and social media. This multi-channel approach keeps the B&R Sports brand top of mind and improves customer retention....

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