This simple strategy is the gas to almost any fire—simply put, nobody gets it right the first time, so you have to do your best, test what works (and what doesn’t), and try again. But when the method used to test and iterate your UX strategy is flawed, incomplete, or ineffective, serious snarls lay ahead.
 
Today’s media does not offer answers to the most important questions—questions which were out of reach just a few short years ago:
 
Where did my consumer lose interest?
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