Every touch point is an opportunity to engage customers.

Maria Winans is CMO for IBM Watson Customer Engagement. She is responsible for managing all aspects of global marketing, strategy, and execution for solutions that enable business leaders in Marketing, Commerce, and Supply Chain disciplines to leverage data, analytics, and cloud to build deeper, more valuable engagements with their customers, partners, and suppliers.

IBM Watson Customer Engagement leverages the power of Watson and its cognitive....

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