Is great customer service really worth the effort? It might seem like a no-brainer, but many businesses struggle with this question. The answer is yes:  loyal customers are satisfied customers. Therefore, succeeding in today's business world requires an intimate understanding of your customers in an effort to build loyalty.

Change is Inevitable as Culture Moves On

Let's take a look at how customer culture has changed over the past decades.

In the 1990s....

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