Brands have assigned certain days -- even weeks -- to doling out discounts and freebies ever since the earliest days of marketing, with festivities like 7/11’s Free Slurpee Day, Amazon Prime Day, or even Chipotle’s annual Halloween “boorito” campaign. From a brand perspective, doing so is a sure-fire way to promote upticks in brand awareness beyond routine, day-to-day services, but from a customer loyalty....

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