The cost of acquiring a new customer is usually much higher than encouraging sales to existing customers. As such, most consumer-facing organizations are focused on deploying a variety of strategies to maximize post-purchase customer engagement.
 
New York & Company combines its branded app, beacon technology, and a rewards program to lure customers back into the store. Dollar Shave Club uses transactional emails to cross-sell customers. Three quarters of its order confirmation email is taken up by featured products....

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