A long time ago, in a pre-Internet world, the best way to attract customers was to have many, beautiful, well organized storefronts and place them where your target customers were located. The strategy to be near consumers is as old as humanity itself. But in the past decade, that definition has changed.
Your customers are no longer only accessible when they are out shopping or commuting -- they’re available every second they are looking at a screen. The Internet is attractive because it's a portal to the....

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