The visual social network Pinterest emerged on the scene last year and has quickly become the online social community of choice for companies looking to drive visual brand engagement and social ROI. Since May 2012, Pinterest traffic has more than doubled in size and is now the third largest social network in the world, just behind Facebook and Twitter. Recent surveys suggest that 12% of all US Internet users are now on Pinterest.

As consumers flock to this highly visual social platform, savvy companies are creating a....

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