Customer Data Loyalty Program Big data is an even bigger buzzword, and it can provide incredible insight into customer preferences and market trends. But for a loyalty program, the basic unit of measure is the relationship between a business and a customer, and that relies on small data.

In the context of a customer loyalty program, small data matters – little details about the customer can....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content