Ok, so you just landed a new role leading an existing, established in-market loyalty rewards program, or perhaps, are providing consulting or agency services to evaluate, enhance and grow it.  Where do you begin?

Before we start, let’s first set the proper scope.  It is generally difficult and not recommended to isolate the loyalty club membership on its own, separate from the overall customer experience that the member has.  Membership is the entire experience, from their first encounter with the brand....

Membership and Pricing

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Membership and Pricing