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Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in a compelling, authentic manner. To sustain growth, brands must create a customer experience that builds long-term loyalty. The advent of Software-as-a-Service marketing technologies has reduced the time and cost of implementing a customer engagement solution, but technology is only part of the answer: successful brands need to employ a combination of strategy, insights, software and services to....
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