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Most companies look at their bottom line in some way every single day. Whether it’s the sales manager reviewing monthly goals or the finance director pondering ways to trim overhead costs, being able to provide an ROI is invaluable to a company. Once considered a “sunk” cost, more companies are now looking to their customer support department to assist in saving money and to create new revenue opportunities. So, how can successful customer support drive ROI? Here are a few tips …
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