To remain relevant, many retailers are integrating technology advancements within their stores through the inclusion of digital enabled experiences. This melding of online and offline technology and experiences is known as the “Digical” model, which is the combination of  digital and physical attributes or innovations, working together to create compelling and frictionless experiences for consumers.  And the results are positive. Using in-store digital can increase conversion rates by 20% (Deloitte).

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