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Since the early days of marketing, marketers have struggled with determining the optimum amount of customer contact. Too much and you risk oversaturating your customers and degrading brand equity. Too little and you risk under serving their needs or leaving money on the table.
At its core, this issue still exists today as witnessed by the many inquiries we receive from our Kobie Marketing clients, and from my own more recent client-side experiences managing large and complex lifecycle marketing and CRM programs....
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