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In a recent 2020 study from Gartner, 68% of CMOs expect their investments in marketing technology to increase in the next 12 months. This is significant considering that marketing technology already captures a notable 26.2% of marketing budgets. So while we’re still riding the rollercoaster that is 2020, it’s clear that despite tough times, our enthusiasm for technology has not softened. The problem? In another study,....
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