1. Data Analytics
  2. 107 views

Loyalty marketers take note: behavioral economics may be key to driving engagement with your program. Richard Thaler recently won the Nobel Prize for his work in behavioral economics on theories like irrational actors, the hot hand fallacy, and nudge theory. At first glance, this might not mean much to the average marketer, but upon a deeper look, Thaler’s research speaks to some of the deepest tenets of consumer....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content