Who would’ve thought the office of the CMO would be the hub of marketing technology enablement? Today’s CMO must appreciate the marketing relevance of big data technologies, from digital execution to core marketing databases and applications, and much more. A symbiotic relationship between marketing and IT brings to bear a pivotal partnership in the execution of customer strategy. Part 3 of my series on Marketing Imperatives focuses on building the technology platform to enable Connected CRM™.

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