When designing a loyalty program, it is important to consider your organizations long-term growth plan. Considering long-term growth by incorporating a holistic vision for your business and for your loyalty program, allows you to go beyond the day to day to capitalize on scaling your investment for stronger returns.  
This article discusses the major triggers that indicate a brand is moving toward global expansion and things to consider in the planning stage.
 
Triggers That Indicate It’s Time to....

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