Gamification is not considered a new concept, but it is getting quite a lot of attention recently. Numerous articles have been devoted to covering its effectiveness as a consumer engagement tool. Heated debates of its merits exist in the blogger sphere and there seems to be a back and forth battle among keynote speakers at the high profile gaming conferences. Whether you side with the group of advocates touting it as the next new business frontier or with the pundits who consider it simply a marketing buzzword for the shameless....