Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is how gamification has advanced and the myriad of ways to apply this incredibly engaging technique, especially in email.

First, let’s tackle what exactly defines Gamification. Gamification is....

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