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Game On for Loyalty Marketers: Learning the Rules of Gamification to Drive Engagement

Incorporating elements of game play into a person’s life usually begins at a very young age when a parent or caretaker turns a spoon into an airplane, and a child’s mouth is transformed into a destination. Dinnertime becomes (at least for the child) an engaging experience with “good behavior” rewards such as praise, sweet treats, extra play....

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