1. Data Analytics
  2. 12 views

When customer service at a local My Home store first took the call from a concerned loyalty member, it seemed like a routine case of points not properly credited to the member account. Maybe the magnetic stripe was not read? Maybe the customer actually forgot to present her card, and was blaming the system? Customer Service was thinking about several possibilities – except this. . .  Upon investigation, it was found that points had already been credited on that purchase to someone who was apparently an elite high-value customer....

Recent Content