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In today’s marketing landscape, we as consumers expect a seamless customer experience. Whether we’re shopping at our favorite in-store retailer, booking our next vacation or performing a banking transaction online, we assume the technology applications we’re interacting with know who we are. But unfortunately, this is not always the case.
Recently, I had an interesting shopping experience at a retailer in which it felt “disconnected” from a technology and personalization perspective. The....
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