As loyalty marketers continue to evolve their marketing strategy to remain competitive and exceed the needs of program members, they’re surrounded by disruption and the noise of the latest innovations. Given the complexities that already exist around technology platforms, strategy, people and processes, many ask how do we make sense of all this?  

I urge loyalty marketers to pause, just for a moment. Rather than focus on growing complexities, instead ask yourself – how can it be simplified? Bring your efforts....

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