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We all want to foster loyalty and create evangelists among our customers, but in today’s ever-shifting marketing landscape, this goal is proving to be a bit more elusive than in the past. For our c-suite clients, whose time is limited, the challenge becomes greater still. Finding ways to create customer loyalty and affinity within the c-suite takes a leap of faith – we must trust that customer loyalty truly does derive from good old-fashioned human connection.
Most companies measure loyalty using the....
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